ABOUT US
Gabriel Yusubov is me and my creativity, and in the world of fashion — a young brand bearing my name.
The idea to create my own brand is always a step of thought into scale, continuing in the pieces created by me and my team. I believe everything should be called by its name and remain honest with oneself and the world, where there are no masks.



THIS DREAM CAME TO ME WHILE LOOKING AT THE WORKS OF THE LEGISLATORS OF HAUTE COUTURE AND THEIR TITANIC LABOR THAT LED TO RECOGNITION IN THE FASHION COMMUNITY.
MISSION
I feel that fashion is a bridge between the past and people’s contemporary preferences, shaped by their self-expression and self-perception. My mission is to express my vision of fashion through creativity and a bespoke approach to work.
OUR SOCIAL MEDIA
We follow your forms to give freedom to the movement you bring to spaces as you move. Our task is to clearly understand your request. In tailoring we account for individually taken measurements, body features, and activity patterns. This lets us learn your preferences and the purpose of the piece being made.
When creating pieces, we don’t just aim for comfort—we craft it together with you, considering details that can become keys unlocking you to yourself. Inventing a new image and detailing it is a path to a deeper, more precise connection with oneself.
Our goal is to stay in contact and start speaking. Your self-expression is your way of speaking, and a piece is the word that tells your story—the one we create together every day.
The story of my brand is just beginning.
We carefully analyze the market to stay on top of the latest trends and set our own vector within the shared system of coordinates.
It is important for us to feel connected both to global trends and to our customers. Only such synergy gives us strength and a vision of the future of fashion.
